P.E.P. Events - Wine and Dine

Contractor:
California Travel & Tourism Commission and MSI International

Goal:
Stimulation of bookings in the “Wine & Dine” segment to California

Target group:
Travel trade and media

Realization:
Demonstration of a TV-Live Cooking show with VIP Chefs, production of Californian specialties for the buffet, distribution of exclusive recipes and instructions to remember the event and emotionally transfer it to the home kitchen

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